Our Mission

iHerb is on a mission to make health and wellness accessible to all. 

Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. This belief will continue to guide us as we endeavor to make our mission a reality.

About Us

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. 

For more than 28 years, we’ve been making it simple for customers all over the world to purchase the highest quality health and wellness products. From supplements to skincare to grocery items, we ship over
50,000 products, from over 1,800 brands to more than 180 countries, and we’re proud to provide the very best value.

28 years of bringing health and wellness products to the world

1996

  • iHerb was founded in California
  • Identified clear eCommerce global market potential

2002

  • Moved into an 18,000 sq. ft. facility to support increased customer order volume

2005

  • Launched proprietary internally-developed technology platform for iHerb.com
  • Added product reviews to allow for authentic and honest reviews from purchasing customers

2006

  • Relocated to a 48,000 sq. ft. Fulfillment Center (FC) in Irwindale, CA

2008

  • Launched popular iHerb Rewards referral program
  • Added expiration dates on product pages for increased transparency

2009

  • Launched iHerb House Brands, owned by iHerb
  • Sold first House Brands product Functional Beverage Mix – Immune Punch, Midori Greens, Eureka! Berry, Madre C

2010

  • Expanded footprint to a 360,000 sq. ft. FC in Moreno Valley, CA

2013

  • Opened a 211,000 sq. ft. FC in Hebron, KY, featuring cutting-edge technology to increase capacity and improve shipping speed

2014

  • Launched iHerb app to further enhance the shopping experience for customers

2015

  • Opened larger 393,000 sq. ft. automated FC in Perris, CA
  • Opened office in Irvine, CA
  • Opened office in China

2017

  • Opened office in Pasadena, CA

2018

Surpassed $1 billion in sales
  • Introduced iTested program to get House Brands products tested for quality by a third party
  • Opened a 257,000 sq. ft. FC in Elgin, IL
  • Received $100MM investment from Xiamen Kingdomway
  • Opened office in China

2019

  • Opened a 243,000 sq. ft. FC in Easton, PA
  • Opened first international FC in Incheon, South Korea
  • Opened two inventory hubs: 401,000 sq. ft. in Moreno Valley, CA and 176,000 sq. ft. in Hebron, KY
  • Opened office in South Korea

2020

  • Expanded reach to 23 additional countries
  • Continued operations successfully during COVID-19 outbreak

2021

  • Opened a 65,000 sq. ft. FC in Hong Kong
  • Celebrated the success of the apps with consistently maintained ratings of 67,000+ ratings on iOS, and 166,000+ ratings on Android
  • Launched site in 3 new languages Ukrainian, Thai, and Indonesian. Publishing the site in 16 languages
  • Introduced a new “Autoship and Save” program, our most convenient and flexible way to shop yet

2022

  • Introduced the Wellness Quiz to offer instant and personalized recommendations
  • Launched the Multi-Channel Ecommerce Growth Accelerator Program
  • Expanded Autoship and Save to Japan, Singapore, and Hong Kong
  • Added Italian language option to the site

iHerb at a Glance

180+
countries

19 languages, 85+ currencies, 35+ payment options, 100+ shipping methods.

50,000+
Products

No third-party sales. Direct from suppliers and authorized distributors. .

44M+ customer product reviews

Impartial authentic reviews by customers who ordered the product.

10.5M+ active customers

They keep coming back for our deals, products, and Rewards.

3,000+ team members

We’re truly a global company with team members all around the world.

7 fulfillment centers

Climate-controlled and GMP or ISO-compliant for safety and freshness.

iHerb Advisors
Dr. Mehmet Oz, M.D.

Dr. Mehmet Oz, M.D.

Global Advisor

Dr. Michael Murray, N.D.

Dr. Michael Murray, N.D.

Chief Scientific Advisor

iHerb Leadership

Emun Zabihi

Emun Zabihi

Chief Executive Officer

Michael Cody

Michael Cody

Chief Financial Officer

Miriee Chang

Miriee Chang

Chief Operating Officer

BT Bitarafan

BT Bitarafan

Chief Technology Officer

Clarice Hovsepian

Clarice Hovsepian

Chief Legal Officer

Son-Jai Paik

Son-Jai Paik

Chief Human Resources Officer

Lindsey Wiefels

Lindsey Wiefels

SVP, Merchandising and House Brands

Neil Folgate

Neil Folgate

SVP, Global Marketing

Investors

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Read the 2021 Annual Report

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Dividend & Stock Split History

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Download Proxy 2021 Statement

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Press Releases

iHerb Named Exclusive International Retailer for Kylie Jenner’s k2o

The New Beauty-Led Hydration Brand Debuts Globally 

IRVINE, Calif., Apr. 8, 2026, — iHerb, one of the world’s largest online retailers specializing in health and wellness, today announced an exclusive international partnership with k2o, founded by Kylie Jenner. Through this partnership, iHerb will soon bring k2o’s drink mixes to customers worldwide, introducing a new way to hydrate, glow, and feel your best—inside and out.

“Our vision for k2o is to turn hydration into a daily beauty ritual,” said Jay Hunter, CEO of k2o. “Partnering with iHerb allows us to bring that vision to a global audience—reaching customers who are looking for products that support how they look and feel, from the inside out.”

Created to turn daily hydration into a feel-good ritual, k2o’s debut product, Advanced Skin Hydration Mix, are effortless, on-the-go drink mixes that are thoughtfully formulated with targeted, benefit-driven ingredients to help you look and feel your best. Advanced Skin Hydration Mix blends electrolytes with hyaluronic acid and VERISOL® bioactive collagen peptides—bringing together beauty and wellness in one refreshing mix.

VERISOL®, one of the most researched collagen peptides for skin health, has been clinically shown to support skin elasticity, improve skin hydration, and help reduce the appearance of fine lines and wrinkles in as little as 4 weeks.*

“k2o is exactly the kind of brand our customers are looking for—authentic, trend-forward, and rooted in high-quality ingredients,” said Hyeyoung Moon, Chief Revenue Officer of iHerb. “We’re excited to partner with Kylie and her team to bring this experience to customers around the world.”

Advanced Skin Hydration Mix will be available in three signature flavors—Strawberry Lychee, Peach, and Watermelon Lime—along with a variety pack designed for easy discovery and everyday use.

With iHerb’s global reach and loyal customer base, shoppers outside of the United States will be among the first to tap into this new wave of hydration—where beauty, wellness, and lifestyle come together.

*These statements have not been evaluated by the U.S. Food and Drug Administration or other regulatory authorities. These products are not intended to diagnose, treat, cure, or prevent any disease.

About k2oDesigned to be effortless and on-the-go, k2o drink mixes are thoughtfully formulated with targeted, benefit-driven ingredients to help you look and feel your best. The debut product, Advanced Skin Hydration Mix, features electrolytes, hyaluronic acid, and Verisol® bioactive collagen peptides, and is available in Strawberry Lychee, Peach, and Watermelon Lime, and a Variety Pack. 

About iHerb Holdings, LLCiHerb is one of the world's leading online retailers dedicated to offering an unbeatable selection of vitamins, minerals, supplements and other health and wellness products, including sports nutrition, beauty, bath and personal care, grocery, baby and pet care from nearly 2,000 reputable brands. Supported by a global workforce of 3,000 team members, iHerb serves 15 million global customers across 180 countries and 36 languages. iHerb's sophisticated global supply chain network is anchored by nine climate-controlled logistics centers located in the U.S., Asia and the Middle East, providing customers a seamless and reliable shopping experience. Founded in 1996 and based in Irvine, California, iHerb is on a mission to make health and wellness accessible to all. For more information, please visit corporate.iherb.com.

For media inquiries, please contact:k2o: k2o@derris.com iHerb: press@iherb.com

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Global Responsibility

At iHerb, we believe we are responsible for bringing positive change to the world. Whether it’s ensuring the highest possible quality of products for our customers, creating an atmosphere of inclusion and belonging for our employees, or caring for the environment that sustains us, we take our responsibilities seriously.

Sustainability

Through a number of ongoing eco-friendly initiatives, we are committed to the reduction of our carbon footprint. In our workplaces, products, and shipping, we strive to integrate the best sustainable practices, while maintaining the highest quality of standards for our customers.

Philanthropy

We are currently involved in various educational projects in Cambodia, including the building and running of two new schools, as well as the promotion of children’s education through the Cambodian Children’s Fund and New Hope Cambodia.

Culture

At iHerb, our culture is based on shared values that unite our organization worldwide. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company mission. Because we believe that everyone’s voice is powerful and essential, we strongly emphasize personal growth and development, collaboration, engagement, and teamwork.

iHerb Shared Values

Culture

At iHerb, our culture is based on shared values that unite our organization worldwide. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company mission. Because we believe that everyone’s voice is powerful and essential, we strongly emphasize personal growth and development, collaboration, engagement, and teamwork.
Great Place to Work 2021Top Work Places 2021 Best Places to Work 2021 Best Places to Work 2021

iHerb Shared Values